Nichole Jeske of Paw and Claw Designs.etsy.com creates a mix of many different types of jewellery from traditional earrings to fun, geeky necklaces for “one-of-a-kind people with one-of-a-kind taste”. Her shop Paw and Claw Designs is filled with necklaces made from 20-sided dice, stamped sheet metal earrings, wire and beaded pendants, and earrings.
There is something for everyone can in her shop which has been open on Etsy since October of 2006. Paw and Claw Designs offers free worldwide shipping on all her items.
When asked where she gets her inspiration from Nichole said, “I'm most often inspired more by the materials than anything. I'll see a beautiful die, or notice a random bend in some scrap wire, and just run with it. I'm a bit of a ‘geek’ and I love to incorporate that into my work. Little elements, 20-sided dice, and other obscure pop culture references make me happy. Since making jewellery makes me happy, too, it was only natural to me to mix the two.”
“When you buy something I made, you are essentially buying a part of me. I would never sell something I was not 100% in love with. If I wouldn't present it as a heartfelt gift to my best friends, you won't see it in my shop. I pour my heart into every piece, and I think it shows in each and every item.”
Nichole was asked how she makes Twitter work for her and her shop and she replied: “I'm a HUGE fan of TwitterFeed. I have it set up to automatically tweet when I list an item in my Etsy shops, upload a new image to flickr, and post a new blog post on either of my blogs. Basically anything I can RSS gets put onto TwitterFeed. This frees me up to tweet about ME. The ‘promoting’ is automatic.”“On Twitter, everything has ‘been done’. I worry less about getting people to look at my shop and more about making friends.”
When asked how Nichole promotes her shop, she pointed to an Etsy forum thread where she outlines her daily, weekly, and monthly promotional plans. If you need some promo ideas, read this thread for some great information.
Paw and Claw Designs’ Special for this week:
Use the coupon code "Twitter” in "Notes to Seller" for an upgrade to free gift wrapping with every order.
Order and shipping deadlines for Valentine’s Day:
Domestic - February 6th;
International - January 31st